Services Marketing

Services Marketing

For graduate-level/MBA courses in Services Marketing.

Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.

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Συγγραφέας: Christopher H. Lovelock
Εκδόσεις: Prentice Hall
Έτος: 2001
ISBN-13: 9780130173928
ISBN-10: 0130173924
Κατηγορίες: Marketing
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