Contagious

Contagious

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. This book will show you how to make products, ideas and behaviours really catch on.

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Συγγραφέας: Jonah Berger
Εκδόσεις: Simon & Schuster
Έτος: 2013
ISBN-13: 9781471111693
ISBN-10: 1471111695
Κατηγορίες: Marketing
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